Website Privacy Policy

1. Introduction

5 RIVER BROKERAGE INC. ("5 River," "we," "our," or "us") respects the privacy of individuals who visit our website, contact our office, or communicate with us regarding transportation brokerage services.

This Privacy Policy explains how we may collect, use, disclose, and protect personal information in connection with our website and business activities.

This policy applies to information collected through www.5river.net and through related website inquiries and communications. Additional terms, notices, or contractual requirements may apply to information processed in connection with specific transportation transactions.

2. Information We May Collect

Depending on how you interact with our website and company, we may collect the following categories of information:

A. Contact information

• Name
• Business name
• Email address
• Telephone number
• Business address, if provided

B. Business and transportation information

• Information about freight inquiries and transportation requirements
• Pickup and delivery locations
• Commodity or shipment information supplied in connection with a quote or service inquiry
• Carrier or shipper business information
• Information included in correspondence, forms, or documents voluntarily submitted to us

C. Website and technical information

Depending on the website's configuration, we or our service providers may collect technical information such as IP address, browser type, device information, pages visited, referring pages, and website usage data.

D. Communications

We may retain messages, inquiry details, and other business correspondence necessary to respond to requests, coordinate services, maintain business records, and meet applicable legal obligations.

Please do not submit sensitive personal information through a general website contact form unless it is specifically requested and an appropriate method of transmission is provided.

3. How We Use Information

We may use information collected for legitimate business purposes, including to:

We will use personal information in accordance with applicable law and the purposes described in this policy.

• Respond to questions, quote requests, and service inquiries.
• Connect shippers with transportation providers.
• Communicate with shippers, carriers, vendors, and business partners.
• Coordinate and administer freight brokerage transactions.
• Verify business communications and investigate suspected fraud.
• Maintain business, operational, accounting, and transaction records.
• Operate, maintain, troubleshoot, and improve our website.
• Protect our company, customers, carriers, and business partners against fraud, security incidents, and unauthorized activity.
• Comply with applicable legal, regulatory, tax, and recordkeeping requirements.
• Establish, exercise, or defend legal claims when necessary.

4. How We May Share Information

We may disclose information when reasonably necessary for the purposes described in this policy, including to:

We do not intend to disclose personal information for unrelated purposes without an appropriate legal basis.

• Transportation partners: Shippers, carriers, brokers, consignees, and other parties involved in arranging or completing a freight transaction.
• Service providers: Providers supporting website hosting, email, communications, information technology, security, recordkeeping, and other business operations.
• Professional advisers: Attorneys, accountants, insurers, and other professional advisers when appropriate.
• Government and legal authorities: Where disclosure is required by law, valid legal process, or necessary to protect legal rights and safety.
• Business transactions: In connection with a proposed or completed merger, acquisition, restructuring, or transfer of business assets, subject to applicable legal requirements.

5. Sale of Personal Information and Targeted Advertising

5 RIVER BROKERAGE INC. will not sell personal information or share it for cross-context behavioral advertising as those terms are defined under applicable California privacy law, unless our practices change and the required notices, legal basis, and applicable consumer rights are provided.

If website analytics, advertising technologies, or other services are configured in a way that constitutes a regulated sale or sharing of personal information, this policy must be updated and any required opt-out mechanisms implemented before those practices begin.

6. Cookies and Website Technologies

Our website may use cookies or similar technologies to support essential website functionality, remember preferences, understand website traffic, and improve the visitor experience.

The technologies used will depend on the website's actual configuration and the services enabled.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by law, we will provide appropriate notice and obtain consent or offer applicable choices for non-essential tracking technologies.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including responding to inquiries, administering transportation transactions, maintaining business records, resolving disputes, preventing fraud, and complying with applicable legal requirements.

Retention periods may vary depending on the type of information, the nature of the business relationship, contractual requirements, and applicable law.

When information is no longer reasonably necessary, we will take appropriate steps to delete it, destroy it, or de-identify it, subject to legal and operational requirements.

8. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

Please contact us if you believe your information has been misused in connection with our website or business communications.

9. California Privacy Rights

Depending on your circumstances and applicable California law, you may have rights concerning your personal information, including the right to:

These rights are subject to eligibility requirements, verification procedures, and exceptions provided by law.

To submit a privacy request, email dispatch@5river.net with the subject line "Privacy Rights Request." Please describe the nature of your request and provide sufficient information for us to review and verify it. Do not send passwords, government identification numbers, or other sensitive information unless we specifically request an appropriate verification method.

We will respond within the time required by applicable law.

Where legally permitted, an authorized agent may submit a request on your behalf, subject to applicable authorization and verification requirements.

• Know certain information about the personal information we collect, use, disclose, sell, or share.
• Request access to specific personal information or obtain a copy of it.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to applicable exceptions.
• Opt out of the sale or sharing of personal information, where applicable.
• Limit certain uses and disclosures of sensitive personal information, where applicable.
• Receive equal service and pricing for exercising applicable privacy rights.
• Appeal a decision concerning a privacy request, where applicable.

10. Children's Privacy

Our website and transportation brokerage services are intended for business and general audiences, not for children under 13.

We do not knowingly collect personal information online from children under 13. If we become aware that we have collected such information without appropriate authorization, we will take reasonable steps to delete it as required by law.

11. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties. We do not control the privacy practices of those third parties and are not responsible for their independent policies or practices.

Visitors should review the applicable privacy policies before submitting information to third-party websites or services.

12. Email and Business Communications

Information sent to dispatch@5river.net may be used to respond to business inquiries, verify transportation transactions, coordinate freight services, and maintain appropriate business records.

Email is not necessarily a secure method of transmitting sensitive information. Please avoid sending confidential or highly sensitive personal information unless an appropriate secure method has been agreed upon.

For your protection, verify requests involving changes to load instructions, payment information, or other sensitive business matters through our official contact channels.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers, or applicable legal requirements.

The updated version will be posted on www.5river.net with a revised effective date. Where required by law, we will provide additional notice or obtain consent before implementing material changes.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy-related request, contact:

• 5 RIVER BROKERAGE INC.
• Stockton, California
• Official telephone: 209-954-9354
• Official email: dispatch@5river.net
• Website: www.5river.net